FREE GUIDE FOR ESTABLISHED SERVICE-BUSINESS OWNERS
More Sales. More Employees. So Why Are You Working More Than Ever?
You built a successful business and hired a team. So why are you still answering every question, fixing the same problems and working more than ever?
The $10M Business Playbook explains what has to change before the next stage of growth takes even more from you.
Understand why important decisions keep coming back to you
See why more sales and more employees can create more work instead of more freedom
Learn what must change so the company can grow without needing you in everything
WHY LISTEN TO BRAD SUGARS?
Brad founded ActionCOACH and built it into a global business-coaching firm. He has owned and operated more than two dozen companies across multiple industries. This playbook draws on more than 30 years of building businesses, not simply coaching them.
HERE'S WHAT SO MANY TELL ME ABOUT GROWING PAST $1M
It is not just a sales problem. The company has outgrown the way it is being run.
You can add customers, employees, and managers and still feel as though everything depends on you. That does not mean the business is failing. It means the structure, leadership, and systems have not caught up with the growth.
“I hired managers, but I still have to manage everything.”
“Why does every important decision still come back to me?”
“Revenue is growing. Why does cash still feel tight?”
“Why can’t I take time off without getting pulled back in?”
WHAT THE $10M BUSINESS PLAYBOOK SHOWS
The changes established owners make before the next stage of growth.
This is not a step-by-step guide and it is not another collection of motivational ideas. It is a practical look at the leadership, systems, execution and leverage required to move from operator to enterprise builder.
01
Make the shift from operator to CEO
See why the habits that helped you build the company can start holding it back, and what your role must become next.
02
Build a company that does not need every answer from you
Learn how stronger leadership, clear decision rights and repeatable systems allow good people to carry more of the business.
03
Turn growth into a repeatable process
Understand the growth flywheel, execution rhythm and leverage required to move past the plateau between $3M and $10M.
04
Build an asset worth owning
Discover what makes a company more predictable, less dependent on one person and more valuable over time.
EXPERIENCE BEHIND THE PLAYBOOK
Brad’s ActionCOACH strategies were built in businesses, not in a classroom.
Brad Sugars is the Founder, Chairman and President of ActionCOACH and is widely recognized as one of the world’s top business coaches. His experience spans business ownership, franchising, investing, writing and coaching owners around the world.
30+
years building and coaching businesses
Two dozen+
companies owned and operated
WHO THIS IS FOR
You already proved the company can grow.
You run an established service business with a team.
You produce approximately $1M–$5M in annual revenue.
You want the next stage to give you more choices, not more headaches.
This is not a startup guide.
The playbook is for owners who already have customers, employees and momentum but know the company cannot continue depending on them for every answer, approval and important decision.
WHY STEVE IS SHARING THIS PLAYBOOK
Brad Sugars wrote the playbook.
I help owners put it to work.
Brad is the founder of ActionCOACH and my personal mentor. He has helped me grow my business and taught me much of what I know about business strategy and helping owners succeed.
I’m sharing this playbook because I know the value of these lessons firsthand. They helped shape my business, and I have seen them help other owners change theirs.